Abstract: India has compulsory teaching and learning of Environmental Education at all levels of formal education. This was mandated through a Supreme Court directive. This study was conducted using a survey instrument that was used as a proxy of sustainability literacy. The instrument had open-ended questions to gauge the respondent’s perspectives, close ended knowledge-based questions, statements to understand attitudes and their awareness of eco-labelling/certification. The target group of study was the entire batch of 90 students (15 Female and 75 Male) that had joined the postgraduate programme in 2014. The students came with about of year of work experience. The major background was engineering and science with only eight percent with commerce background. All were found to be high achievers in their previous education in school and graduation.
Content analysis of the open ended question showed that 24 percent of the students agreed that economic development at the cost of environment is a short term solution, followed by 16 percent each saying that there is a need to have a balance or economic development should be at the least environmental cost. About seven percent said that economic profit can improve the environment and there is no option left if we need economic development. Only six percent putting comfort over the environment. Although the attitude was very positive, about 62 percent of the students were not able to articulate the difference between the quality of life and standard of living. 75 percent of the respondents supported the compulsory CSR act. 71 percent were in favour of extended producer responsibility. There seems to be a limited understanding of sustainable development and equates it to environmental conservation as any lay person who is informed by mass media. 72 percent did not understand the term Green Washing. The awareness was found to be moderate. Profit maximisation was the understanding as the goal of a business. Nearly half of them were of the opinion that consumers will not pay for environmentally friendly products. Although a high of 89 percent said that eco-labelling has an influence on consumer behaviour, very few of them were aware of eco-labels. Almost all agreed that polluters should pay 67 percent of them also believe that environmental clearances are an impediment to economic growth and 64 percent believe that privatisation leads to better utilisation of resources.
The study shows a pro environment attitude but at the same time a limited understanding of the depth of issues and only the economic centric perspective of sustainable development. Only 16 percent gave some hint of social dimension to sustainable development. Awareness of HDI and GDP was high but connection to quality of life was missing. The environment was high on priority as 24 percent of the students agreed that economic development at the cost of environment is a short term solution, followed by 16 percent each saying that there is a need to have a balance or economic development should be at the least environmental cost. There seems to be a limited understanding of sustainable development and equates it to environmental conservation as any lay person who is informed by mass media.
Also it was found that students were influenced by common business perspective being projected in Indian media. Business is becoming a major driver of sustainable development with increasing production and consumption along with population as a major reason for environmental degradation. It is recommended that social and environment be part of ethical framework of business education. It would be useful if details sustainability literacy assessments are done to inform the business management curriculum for the need to include environmental /sustainability management. The impact of undergraduate discipline was found to influence awareness and perception and hence it is important that the management curriculum removes the gap in sustainability literacy amongst students.
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