Because it is fun? How to design for long term engagement in informal sustainability education.

By Rebecca C. Jordan and Amanda Sorensen

Abstract: Many have written about the different ways people participate in authentic scientific research. However, some of the means used to engender public support in research may prove ultimately counterproductive. In this opinion piece we argue that science is not fun much of the time, and more importantly that fun in itself is not an end goal in engaging public audiences. To draw participation, we need to focus on motivation; which can include fun some of the time.

Continue Reading