Challenging families to live more sustainably : A multicase study in adopting eco-sustainable habits in the context of family

A case-study methodology was used to explore the processes of change as experienced by 18 New Brunswick (Canada) families attempting to lead a more eco-sustainable lifestyle as part of a 6 month long provincial initiative called the NB Family Eco-Challenge. Cross-case thematic analysis of findings revealed the emergence of certain conceptual themes related to families who successfully adopted collective environmental actions. For instance, we note the presence of certain applied competencies in these families, such as a capacity for planning, openness to change and collective efficacy. We also noted that families who succeeded in integrating collective environmental actions shared biospheric values and tended to maintain their chosen actions when part of a support network. Based on these findings, this article concludes by outlining the lessons learned in terms of their potential for a possible educational program for families looking to adopt a more eco-sustainable lifestyle.