This article explores how to create a sustainable adventure movement and increase the use of Outdoor Adventure Education as an innovative educational tool in schools, communities and businesses. Taking a whole system approach and applying leading social movement and diffusion theories, the Adventure Movement Project seeks to develop a framework for integrating Outdoor Adventure Education into whole communities to inspire servant leadership, achieve sustainability, and drive innovation. Original research presented shares why Outdoor Adventure Education matters and how a socially just and sustainable planet can thrive with Outdoor Adventure Education acting as a highly effective catalyst to drive social, economic, educational, and environmental change.
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Journal of Sustainability Education is licensed under a Creative Commons Attribution License. 
