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Value-action gaps between sustainability behaviors, knowledge, attitudes and engagement in campus and curricular activities within a cohort of Gen Z university students

By Ashlyn Teather and Julie Etterson

Abstract: Sustainability is a core value of Gen Z and is increasingly a focus of campus strategic plans. Undergraduate survey data can inform campus programming by increasing our understanding of student sustainability behaviors, knowledge, attitudes, and how these relate to student participation in curricular and cocurricular activities. Repeated surveys can track change over time in general and among underserved demographic segments of the student population. Here we evaluate the first in a series of biennial sustainability surveys that will guide planning at a mid-sized midwestern university in the USA. Our survey, modeled after existing surveys, was distributed to undergraduate students at the University of Minnesota Duluth (348 respondents) and collected demographic information including: college affiliation, year in school, gender, race/ethnicity, and campus residence. Our study showed that student knowledge scores were comparable to similar surveys at other institutions (66%) and the average attitude score was very high (88%). However, scores related to sustainability action were strikingly lower, indicating a gap between students’ understanding and acceptance of sustainability concepts and their willingness to engage, which we refer to as value-action gaps. When significant differences were detected between demographic groups, students who self-identified as female were more likely to have a higher sustainability score than students who identified as male and students who lived off campus were more likely to have a higher score than students who lived on campus. Other demographic results were mixed or not significant. We also noted a trend for students to score lower on questions related to business or economic sustainability and, similarly, for business students to score lower on sustainability questions overall than students in other colleges. Based on these baseline results, we provide recommendations to improve sustainability education and address the value-action gaps identified in this survey.

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